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Instead, it’s probably truer to say that we’re in the half-decade of Big Data personalization. HTML5 Video in email taking off Video in email is straightforward and easy for subscribers to understand — and for that reason is likely to be a catalyst in making both marketers and email users more receptive to other forms of interactivity.
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Are smart watch users, Google Home Assistant and Amazon Echo things we can safely ignore?
Read the full article here on Smart Insights: 5 trends Email marketers need to stay on top of and a couple you can safely ignore…
According to Econsultancy research companies intend to innovate their email marketing this year with more creative uses of behavioral triggers (66%), greater use of dynamic elements and marketing automation to reach one-to-one communication.
Agencies expect to see a bit less innovation for their clients, except for content messaging apps and the use of email as identifier on external platforms.
The space within your transactional emails can help you to connect your customers with their wants and desires. Give your transactional emails the same brand feel as your marketing emails for a consistent experience.