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A flexible return policy, free return shipping and even a pre-printed return label can work wonders for a store’s conversion rate.— Stevie Huval, Solution Engineer at Big Commerce When it comes to shopping, there is one major difference between parents and non-parents: convenience. Yes, all online shoppers are influenced by the convenience factor, but no group values ease of purchase like parents.

Optimize for Convenience Consider that different products (or sets of products) in your overall range might produce different financial results through the same channels; for example, bulky/heavy items are often best sold through a store/outlet, while you may be able to charge a premium price for a high-value, easily deliverable item through your website in exchange for the convenience of this channel.— James Brown, Client Engagement Manager, RANDEMThis demographic breakdown is nothing revolutionary; American men and women shop rather similarly across all channels.

This data uncovers the details on how, when, where and why Americans buy, educating the entire commerce industry on today’s consumer shopping preferences.

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase.

A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase.

Providing this experience permeates every aspect of your organization, from inventory management to multi-channel marketing campaigns. What innovations occur next is up to the retailers. At a high level, that’s an easy question to answer: almost everyone.

Online shopping is now just as popular as in-store, with 51% of Americans citing online as their preferred way to shop.

According to Harvard Business Review: “Customers only know what they have experienced.