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The online dating scene in India is primarily matrimonial websites, predicated on the idea that the first meeting between two paired users will be to chat about their wedding.
It highlights a false dichotomy between modern arranged marriages and fairytale love.
India has got its own version of Cyber Monday known as Great Online Shopping Festival which started in December 2012, when Google India partnered with e-commerce companies including Flipkart, Home Shop18, Snapdeal, Indiatimes shopping and Makemytrip.
"Cyber Monday" is a term coined in the USA for the Monday coming after Black Friday, which is the Friday after Thanksgiving Day.
In July 2014, Amazon had said it will invest $2 billion (Rs 12,000 crore) in India to expand business, after its largest Indian rival Flipkart announced $1 billion in funding.