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We’re filtering to people who like (Kanye West OR Taylor Swift) AND who have a college degree.
So – when we add new options to the current category, like multiple interests, our audience size gets bigger.
And sometimes you select another option and the audience gets smaller – or disappears entirely.
Here’s how that all works: I start off with users who like Kanye West – 27 million people. “Kanye West” and “Taylor Swift” are additive because they’re both in the Interests targeting group.
More than any other paid media platform out there, Facebook Ads have revolutionized the way marketers are able to distribute their content and other messages to a highly targeted audience.