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“When OKCupid began collecting data, they were collecting data for a more fringe group of people.
Early adopters to any technology tend to be a little different," said Christine Whelan, director of the Money, Relationships and Equality initiative at the School of Human Ecology at University of Wisconsin-Madison.
When OKCupid launched in 2004, it matched people based on how they answered specific questions and then tracked that data.
Now, a decade later, the company has released a report of users’ views from 2005 to 2015 and found some surprising trends.
In a Penn State University study called the PAIR Project, Professor Ted L.