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These days, though, Singles’ Day is all about everyone—not just singles—treating themselves.The event has surged past America’s Black Friday and Cyber Monday, making .8 billion in sales last year, compared to Black’s Friday’s .3 billion and Cyber Monday’s .45 billion.

But the holiday’s origins are less commercial: Singles’ Day was founded by Nanjing University students in 1993 to push back against social pressure to be in a relationship.

To symbolize their solitary state, they set up an “anti-Valentine’s Day,” with 11.11 chosen as the date because the digit 1 is meant to symbolize a person who is single.

Shoppers can get 63% off this 60-inch Sharp LCD TV, 90% off three canisters of Fujian black tea, or two pairs of cozy cotton long underwear, marked down 86%.

Competitor, which accounted for 20% of Singles’ Day purchases last year, is eyeing an even bigger slice of sales, with deals including a 32GB Samsung Galaxy S7 Edge (normally retailing at $795) for $407, or 6 bottles of Australian Cabernet Sauvignon for $30 (maybe find some fellow singles to drink them with, though).

She will be Frankly and serious about relationship.